Editing dialogue

In every film, all dialogue either starts before or after the film cut.

This creates Flow and continuity. It’s almost imperceptible, but when it’s not there, the editing seems amateurish.

Seth Godin talks about doing the same for slides in a presentation. He starts on the dialogue for the next slide ‘dancing’ into the visual slide. Effectively creating the same effect of flow and continuity.

This can also be translated to user interface design – giving the user a segoe into the next state. On the web this could be expressed using the :active state. You can ease into the next state by using the intermediary state, between tap and release to prime the user for change. This way, your interface will seem smoother, and more joyful.

See writing, editing, presentations