Web page title and description lenghts

The recommended lenght for web page titles and descriptions are based on what the different search engines display in their results.

According to https://blog.spotibo.com/meta-description-length/

  • Google shows approx. 158 characters
  • Bing shows approx. 168 characters
  • Yahoo shows approx. 168 characters

On mobile they say its about 120, but no sources.

Make the title tag relevant, and remember that the <h1> tag can and probably should be different to the page’s <title> As search engines will use these as cues to build up relevancy.


See Why title tags are important on searchengineland:

  1. It’s the first thing someone sees when conducting a search. “People may ignore your content, they may skim over it, they may ignore your meta description, your bread crumbs. But everybody, when they do a Google search, sees your title tag as the number one decision,” Shepard said.
  2. Title tags are a ranking factor. Shepard explained that Moz has been “studying the correlation of title tag signals to rankings over the years,” and despite a slowdown in correlations, title tags still influence click-through rate. “No matter what you do, the title tag more than any other element that displays in the SERPs influences whether or not people are going to click your result.”
  3. A mix of science and psychology. Even if a title tag doesn’t help you rank, it can still be a critical touchpoint to entice people into clicking.  With the right language and messaging, title tags can play into a searcher’s curiosity and answer the question
  4. Title tags are easy to test. “You can change your title tag, go to Google Search Console, recrawl, reindex the URL, and see the changes in Google search results, sometimes within minutes,” Shepard said. From there, SEOs can examine the performance over the next few days to it had an effect. “And also, if things don’t work out, you can easily change your title tag back,” he added.

SEO, sanity, schema, social