User experience

User experience or UX all aspects of a user’s interaction with an organisation or product. Although UI, graphic design and technical solutions are important to a great user experience, they are only part of it.

User experience starts with what an organisation is trying to deliver and how they are structured to deliver their product or service to their users or customers.

‘In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design’

https://www.nngroup.com/articles/definition-user-experience/